In a bold and transformative move, leading "phygital" platform collectID officially announces its transformation into ZATAP that was first launched in September of this year as the company's brand-new app and consumer-facing brand. This strategic shift to fully move to ZATAP to support both consumer and business operations reflects the company's commitment to revolutionizing the brand-consumer interaction landscape, and bringing a new level of joy to its users by enabling seamless connectivity between the digital and physical realms.

David Geisser, CEO and co-founder of collectID, expresses his enthusiasm for the company's growth and says, "From our inception in 2018, to authenticate physical goods on the internet, collectID has grown into something more profound. We are now working to build a brand that brings joy to consumers and resonates with our unique approach to creating "phygital" products. This journey has been possible because of our dedicated team and our partners, and we are excited to witness the positive effects ZATAP can have on the business and the end-users."

Businesses Just One Tap Away From Your Customers

While the company's B2B operations continued to operate under the collectID name following the announcement of ZATAP in September, they are now set to be operating as part of the ZATAP Business brand. This transition reinforces ZATAP's commitment to provide a unique platform for brands to interact with their customers in a way they have never before. The technology assures authenticity of the product and makes every product a compelling storyteller, forging stronger bonds with customers.

The most important component that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:

Content Management System: Dynamically Add Content, Run Campaigns

Data & Insights: CRM to Track Product Interactions and User Engagement

Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API

Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code

Support Services: Customer Support for End Users, Strategy Consulting, Assistance with Content Production & Marketing Execution

ZATAP is set to establish the industry standard for phygital creating a future where the products don't just validate but also attract. Geisser states, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."

Consumers Just One Tap Away From the ZATAP Experience

ZATAP offers consumers an innovative experience. ZATAP allows them to not only authenticate the products they purchase but also to immerse themselves in the distinct stories and experiences that each product offers.

Features of Owning a ZATAP Product:

Digital meets Physical: ZATAP is a bridge between physical and digital worlds, offering users an immersive experience in which customers can unlock special content, deals and rewards and use their products in a physical dimension (i.e. video games).

The Authentication System: The application offers a revolutionary authentication system, leveraging ZATAP's proprietary technology. The system, which is built on a combination with encrypted NFC tags and blockchain, provides the best level of security that is available and allows users to confirm that they are authentic products with complete confidence.

Tickets: The products can be used as tickets for entry into venues or special events, using the power of a product to gain access only.

About ZATAP

ZATAP is an innovative Product Cloud Platform that redefines the way consumers connect to their favourite brands. Their aim is to make people happy by bringing physical products into the digital realm providing a full-immersive physical experience for fans and consumers. ZATAP has offices in Switzerland in Switzerland and New York City, ZATAP collaborates with companies around the world such as Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.