In a bold and transformative move, the world's leading "phygital" platform collectID officially announces its transition into ZATAP it was first introduced in September of this year as the company's brand-new app and brand for consumers. This strategic shift to fully transition into ZATAP for both its business and consumer operations underscores the company's commitment to changing the way consumers interact with brands environment and providing unparalleled pleasure for users with seamless connectivity between digital and physical realms.

David Geisser, CEO and co-founder of collectID David Geisser, co-founder and CEO of collectID, expresses his excitement for the company's evolution and says, "From our inception in 2018 to authenticate physical products within the digital world, collectID has grown into something much more substantial. We are now working to build a brand that is a source of joy for customers and is a reflection of our innovative approach to creating physical products. This journey has been possible thanks to our dedicated team and partners, and we are looking forward to seeing the positive impact ZATAP has on businesses and end-users."

Businesses Just One Tap Away From Your Customers

While the ZATAP's B2B operations continued to operate under the collectID name, following the announcement of ZATAP on September 1, they will now change to operate as part of ZATAP Business. ZATAP Business umbrella. This transition reinforces ZATAP's commitment to provide a unique platform for brands to interact with their consumers like never before. The technology assures authenticity of the product and transforms every product into a compelling storyteller, forging stronger bonds with consumers.

The main component that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:

Content Management System: Dynamically Add Content, Run Campaigns

Data & Insights: CRM to Track Product Interactions and User Engagement

Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API

Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code

Support Services including Customer Support for End Users, Strategy Consulting, Assistance with Content Production and Marketing Execution

ZATAP is poised to set the benchmark for phygital industry, shaping a future where products not only authenticate but also excite. Geisser states, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."

Consumers Just One Tap Away From the ZATAP Experience

ZATAP gives consumers an innovative experience. The app allows users to not only authenticate the products they purchase but also to immerse themselves in the stories and experiences each product offers.

Features of Owning a ZATAP Product:

Digital Meets Physical ZATAP is a bridge between physical and digital worlds, providing customers with an immersive experience, where users have access to exclusive content, offers, as well as rewards and utilize their services in the virtual dimension (i.e. gaming on video).

Authentication System: The app has a state-of-the-art authentication system that is based on ZATAP's own proprietary technology. The system, which is powered by a combination with encrypted NFC tags and blockchain ensures the highest security level available that is available and allows users to confirm whether they're buying genuine merchandise with complete confidence.

Tickets: The products can be used to obtain tickets for entry into venues and special events, leveraging the power of a ticket to gain access only.

About ZATAP

ZATAP is a cutting-edge Product Cloud Platform that redefines the way consumers connect to their favourite brands. Their aim is to make people happy by connecting physical products with the digital world, www.stes.tyc.edu.tw creating an immersive phygital experience for consumers and fans. With the offices of Switzerland and New York City, ZATAP collaborates with companies around the world such as Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.