In a bold and revolutionary move, leading "phygital" platform collectID officially announces its evolution into ZATAP, which was first launched in September of this year as the company's brand-new app and brand for consumers. This shift in strategy to fully change to ZATAP in both business and consumer operations underscores the company's commitment to changing the way consumers interact with brands environment and providing unparalleled pleasure for users with seamless connectivity between the digital and physical worlds.

David Geisser, CEO and co-founder of collectID David Geisser, co-founder and CEO of collectID, expresses his excitement for the company's evolution in a statement that reads, "From our inception in the year 2018 to verify physical items on the internet, collectID has grown into something far more significant. The company's goal is to build a brand that delights customers and is a reflection of our creative approach to developing physical products. This journey has been possible thanks to our dedicated team and our partners, and we are excited to witness the positive effects ZATAP will have on both users and businesses."

Businesses one tap away from Your Customers

While the company's B2B operations continued under the collectID name after announcing ZATAP at the end of September, these operations will now change to operate as part of the ZATAP Business brand. This shift demonstrates ZATAP's determination to create a unique platform for brands to interact with their customers in a way they have never before. This technology guarantees authenticity of products and transforms every product into a compelling storyteller, forging more powerful bonds with customers.

The major part that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:

Content Management System: Dynamically Add Content, Run Campaigns

Data & Insights: CRM to Track Product Interactions and User Engagement

Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API

Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code

Support Services: Customer Support for End Users Strategy Consulting, Help in Content Production and Marketing Execution

ZATAP is set to establish the benchmark for phygital industry and is paving the way for a future in which products not only authenticate but also attract. Geisser adds, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."

Consumers: One Tap Away from the ZATAP Experience

ZATAP gives consumers an experience that is revolutionary. The app allows users to not just authenticate their products but also get absorbed in the stories and experiences that each product has to offer.

Features of Owning a ZATAP Product:

Digital Meets Physical ZATAP connects the digital and physical worlds by providing users with an immersive experience in which customers have access to special content, deals as well as rewards and utilize their products in a physical dimension (i.e. gaming on video).

The Authentication System: The application boasts a cutting-edge authentication method that utilizes ZATAP's own proprietary technology. The system, which is powered by a combination of encrypted NFC tags as well as blockchain, guarantees the highest security available in the marketplace and allows users to confirm that they are authentic products with confidence.

Ticketing: Products may be used to get an entry ticket to venues and special events, leveraging the power of a product to gain access only.

About ZATAP

ZATAP is an innovative Product Cloud Platform that redefines the way that consumers interact to their favourite brands. Their aim is to make people happy by bringing physical products into the digital world, creating an immersive phygital experience for fans and consumers. With offices in Switzerland in Switzerland and New York City, ZATAP collaborates with companies around the world such as Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.